Clear words, smart strategy, and marketing that works for you not against you.

At Type.B, I offer a mix of copywriting, content marketing, WhatsApp marketing and local SEO services designed to help small businesses build visibility, connect with customers, and grow with confidence.

Brand Copywriting

Words that sell without the hard sell.
Your brand deserves a voice that’s clear, confident, and compelling. I write website copy, brand messaging, product descriptions, landing pages, and email campaigns that tell your story while guiding customers to take action.

Social Media Management


Consistent, authentic, and stress-free.
Social media doesn’t have to be overwhelming. I manage your Instagram, Facebook, and LinkedIn, creating content that builds credibility and strengthens customer relationships. From captions  to posting schedules, I help you stay consistent without the burnout.

Content Marketing

Content that builds trust and attracts the right people.
From blog posts and email newsletters to lead magnets and guides, I create content that positions your business as a trusted resource. Paired with SEO best practices, this content helps you show up in search results, attract new leads, and keep your customers engaged.

WhatsApp Marketing

Turn your most-used app into your best sales tool.
WhatsApp isn’t just for chatting—it’s a powerful marketing channel. I’ll help you set up broadcast lists, automated messaging, and engaging campaigns that keep your business top of mind. It’s one of the most direct and personal ways to build relationships that drive repeat sales.

Local SEO

Be the business they find first.
Most customers search for businesses near them before making a decision. I optimize your Google Business Profile, location-based website content, and keywords so you show up where it matters—on local search results. This way, your community finds you before they find your competitors.

Your business deserves more than generic copy and marketing. What you deserve is marketing that caters to your specific business needs.

Whether you need one service or a full strategy, I’ll tailor an approach that fits your goals.

Let’s talk about what’s right for your business.

Q & A

How long does it take to complete a project?

It depends on the scope. A single service (like website copy for one page or a WhatsApp campaign) can take 3–7 business days. Larger projects (like a full website or content strategy) usually take 2–5 weeks. I’ll always provide a timeline upfront so you know what to expect.

Do you only work with South African businesses?

Nope! While I specialise in supporting South African small businesses with local SEO, WhatsApp, and social media, I also work with international clients. Words and strategy translate anywhere.

What if I don’t know what I need yet?

That’s totally normal. Many clients aren’t sure whether they need copywriting, content, or marketing support. That’s why I offer a free consultation call then we’ll figure out what will make the biggest impact for your business.

What’s included with Local SEO?

I optimise your Google Business Profile, add keyword-rich location copy to your site, and create a simple SEO plan to help your business appear in local search results (like “plumber in Joburg East”). I’ll also show you how to maintain and update it.

Do you create the content for my website?

Yes. That’s what I specialise in. I write your website copy, blog posts, and other content so you don’t have to stress about staring at a blank page. You’ll always get drafts to review and approve before publishing.

What if I just need one service, like emails or blog posts?

That’s absolutely fine. You can book a single service or mix and match, whatever fits your business best.

How do payments work?

For smaller projects, I request 50% upfront and 50% on delivery. For larger projects, we can set up a phased payment schedule. Everything is agreed on before we start, so there are no surprises.

Will my marketing sound like me, not like AI or generic templates?

Yes. Every piece of copy is tailored to your brand voice and ideal audience. I don’t believe in cookie-cutter words. You’ll get original, thoughtful writing crafted specifically for your business.

Do you use AI in your work?

Yes, but only as a tool. I sometimes use AI to help with brainstorming, outlining, workflow or research but the actual writing, strategy, and brand voice always come directly from me. AI is there to support, not replace, the creative process.